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Email to sms plus7/5/2023 ![]() ![]() Like email marketing, segmenting your contact lists is a great idea. Plus, it helps with timing, content creation, and planning. Setting goals will help you define success and measure it. Align campaigns with business goalsĮnsure your SMS campaign aligns with your overall marketing and business goals for the year. While the optimal timing will depend on your goal, use case, and customer base, a good rule of thumb is to consider and get to know your customers.Īdditionally, to comply with text message marketing laws, you must send messages between 8am and 9pm in recipients’ time zones. Timing is a critical success factor regardless of the marketing channel. Textline recommends testing message frequency to find the right monthly cadence. Ultimately, the optimal frequency will depend on the industry, seasonality, customer base, and more. Remember that SMS is a personal channel, so it’s best to be more conservative about text frequency than email or social campaigns. Sending too many texts may come off as pushy, while sending too few may impact the success of your SMS marketing campaigns. ĬVS Health provides helpful information in a promotional message. It provides a CTA with instructions and a link to click. See the following example from Alphalete. Here are some common CTAs used in text marketing for inspiration: You want customers to take a desired action always ensure they know what it is by creating a clear call to action. Don’t overcomplicate messages they just need to contain:Īlways include a call-to-action in your SMS marketing messages. Use this character limit wisely by keeping texts short, simple, and direct. You have 160 characters in an SMS message. Read more: 12 ways to grow your SMS subscriber list Keep SMS texts simple Some standard methods are using a text-in keyword or adding opt-in language at online checkout. To make your SMS marketing campaigns more effective, you’ll want to have a strategy to collect these opt-ins and grow your contact list. SMS requires opt-ins first, meaning you must get consent from every contact. You can’t just send texts to any phone number. 17 SMS marketing tips for stellar resultsĬheck out the following tips and best practices to help you succeed with SMS marketing. This article provides some of the top SMS marketing tips to help you knock your next campaign out of the park. But, because it’s a newer marketing channel, not every marketer knows how to execute these campaigns effectively. SMS marketing drives conversions, keeps customers engaged, and grows businesses when done right. ![]()
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